Importance of YouTube for Businesses

Importance of YouTube for Businesses

Importance of YouTube for Businesses


As the importance of video content is becoming evident, more and more businesses are turning to video. 62 percent of businesses use YouTube as a channel to post video content (Buffer, 2019). It’s the second most popular channel for businesses to share their video content, with Facebook securing first place, again.

YouTube may have gained a lot of popularity as a platform for personal video viewing, but it has also been a valuable tool for businesses. In the recent years, more businesses have started to use YouTube as a channel to communicate with their existing customers and expose themselves to potential customers. And with the massive reach it has, it’s no shocker that businesses are turning to YouTube to expand their marketing efforts.

Sharing has been made easy through the use of YouTube, and it goes both ways. Not only can businesses easily share their news with their audience, or improve their brand’s visibility, but at the same time they can use YouTube as a channel to communicate with their market and receive feedback from them. This can be done through engagement with the audience in the YouTube comments.

YouTube gives brands the possibility to customize how their channel looks. To take full advantage of this, businesses should update their YouTube channel to reflect their brand identity, in order to stand out among the competition. Although it can be really easy to setup a YouTube channel, the hard part is to keep working on it, and posting regularly to increase subscribers and keep your audience engaged.

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